1. Global Review Meeting Global Review MeetingÀÌ Áö³ 8¿ù 9ÀÏ¿¡¼ 10ÀϱîÁö ¹Ì±¹ º¸½ºÅÏÀÇ Westin È£ÅÚ¿¡¼ °³ÃֵǾú½À´Ï´Ù. ¸ðÀÓ¿¡ Âü°¡ÇÑ 7°³±¹ÀÇ NOFIA ¿¬±¸ÆÀµéÀº °¢±¹ÀÇ ¿¬±¸ÁÖÁ¦ ¹× NOFIA DB ±¸ÃàÇöȲÀ» ¼Ò°³ÇÏ¿´°í, Âü°¡Àڵ鰣ÀÇ È°¹ßÇÑ ÀǰßÀ» ±³È¯ÇÏ¿´½À´Ï´Ù. ¹Ì±¹ DukeÆÀÀ» ºñ·ÔÇÏ¿© µ¶ÀÏÀÇ Koln ¹× BerlinÆÀ, ¿µ±¹ WarwickÆÀ, ÀϺ» WasedaÆÀ, ½ºÀ§½º IMDÆÀ, ½º¿þ µ§ IIBÆÀ°ú Çѱ¹ IPSÆÀ µî 7°³±¹ ÃÑ8°³ÆÀÀÌ Âü°¡ÇÏ¿´½À´Ï´Ù. °¢ ÆÀ¿¡¼ Á¦ÃâÇÑ Research Question ¹× Working PaperÀÇ ÁÖÁ¦´Â ´ÙÀ½°ú °°½À´Ï´Ù. ¿ì¼± ½º¿þµ§ IIBÆÀÀº ÀÚµ¿Â÷, ÀǾàǰ ¹× ÀÇ·á±â±â Á¦Á¶¾÷, ±ÝÀ¶¾÷À» ´ë»óÀ¸·Î ÀڷḦ ¼öÁý Çϰí ÀÖÀ¸¸ç, ±â¾÷ÇൿÀÇ º¯È°¡ ÀÚÁÖ ¹ß»ýÇÏ´Â Áö¿ª ¹× °¡Ä¡»ç½½ÀÌ Á¸ÀçÇϴ°¡¸¦ ¿¬±¸Çϰí ÀÖ½À´Ï´Ù. ½ºÀ§½º IMDÆÀÀº "Uncovering Hidden Value: Intellectual Capital Profiles in Bankassurance"¶ó´Â ÁÖÁ¦·Î ¿¬±¸¸¦ ÁøÇàÇϰí ÀÖÀ¸¸ç, 90³âµµ ÀÌÈÄ 225 accountsÀÇ DB¸¦ ±¸ ÃàÇÏ¿´½À´Ï´Ù. ƯÈ÷ ÁöÀûÀÚ»êÀ» ÀÎÀûÀÚ¿ø, Á¶Á÷ ÇÁ·Î¼¼½º, °í°´°ü°è, ¿¬±¸°³¹ß·Î ±¸ºÐÇϰí, À̵é ÁöÀûÀÚ»êÀ¸·ÎºÎÅÍ ¸¸µé¾îÁö´Â °¡Ä¡¿¡ ÃÊÁ¡À» µÎ°í ¿¬±¸Çϰí ÀÖ½À´Ï´Ù. ÀϺ» WasedaÆÀÀº ÀÚµ¿Â÷¿Í ±ÝÀ¶¾÷À» ´ë»óÀ¸·Î CEO successionÀÌ Àü·«Àû º¯È¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ´ëÇØ ¹Ì±¹, Çѱ¹, µ¶Àϰú °øµ¿¿¬±¸¸¦ ÁøÇà ÁßÀÔ´Ï´Ù. ¶ÇÇÑ ¿¹¿ÜÀûÀΠȸ»çÀÎ Kao»ç¿¡ ´ëÇÑ Æ¯¼ö»ç·Ê¸¦ °³¹ßÇϰí ÀÖ½À´Ï´Ù. ÇÑÆí ¿µ±¹ÆÀÀº º¸Çè¾÷À» ´ë»óÀ¸·Î "Patterns of Strategy Development Over Time"À̶ó´Â Á¦¸ñÀ¸·Î ¿¬±¸¸¦ ÁøÇàÁß¿¡ ÀÖ½À´Ï´Ù. µ¶ÀÏÀÇ KolnÆÀÀº ÀÚµ¿Â÷ ¹× ºÎǰ, ÈÇлê¾÷À» ´ë»óÀ¸·Î Á¶Á÷¼³°èÀÇ °üÁ¡¿¡¼ "µ¶ÀÏ ´ë±â ¾÷ÀÇ Market-oriented Restructuring"¿¡ °üÇÑ ¿¬±¸¸¦ ¼öÇàÇϰí ÀÖ½À´Ï´Ù. ƯÈ÷ ¹Ì±¹°ú »ê¾÷ º° ºñ±³¸¦ ÃßÁøÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ BerlinÆÀÀº "Argumentation Rationality of Resturcturing Accounts"¶ó´Â ÁÖÁ¦·Î NOFIA ¿¬±¸ÇÁ·ÎÁ§Æ®¸¦ ÁøÇàÁßÀÔ´Ï´Ù. ±×¸®°í ¹Ì±¹ DukeÆÀÀº ±ÝÀ¶, ÀÚµ¿Â÷, ÈÇÐ, À¯Åë»ê¾÷À» Áß½ÉÀ¸·Î DB¸¦ ±¸ÃàÇϰí ÀÖ½À´Ï ´Ù. DukeÆÀÀÇ Working Paper·Î¼ "Information Technology and New Organization Forms: A Cross-Cultural Analysis of US and Japanese Retailers"¿Í "The Evolution of New Organization Forms"°¡ ¹ßÇ¥µÇ¾ú½À´Ï´Ù. Çѱ¹ÆÀ¿¡¼´Â Á¶µ¿¼º ¿øÀåÀÌ À̹ø Global Review Meeting¿¡ Âü°¡ÇÏ¿©, DB ¼öÁýÇöȲ°ú ¿¬±¸ ÁÖÁ¦¸¦ ¼Ò°³ÇÏ¿´½À´Ï´Ù. ±×¸®°í Working Paper·Î¼ "Management Innovation Techniques as Action Types of Organization Change"¸¦ ¹ßÇ¥ÇÏ¿´°í, °¢±¹ ¿¬±¸ÆÀÀ¸·ÎºÎÅÍ ¸¹Àº ÁÖ¸ñ°ú °ü½ÉÀ» ²ø¾ú½À´Ï´Ù. ÇÑÆí, ±Ý¹ø ¸ðÀÓ¿¡¼´Â 1998³âµµ NOFIA Gloval Review MeetingÀ» 3¡4¿ùÁß¿¡ ÀϺ»¿¡¼ °³ÃÖÇϱâ·Î È®Á¤ÇÏ¿´½À´Ï´Ù. ±×¸®°í ¹ßÇ¥µÈ Working PaperµéÀ» ´õ¿í ¼öÁ¤º¸¿ÏÇÏ¿© TIMS(The Institute of Management Science)ÀÇ 'Organization Science' Àú³Î¿¡ Global NOFIA ProjectÀÇ ¿¬±¸¼º°ú·Î ¼±Á¤ °ÔÀçÇϱâ·Î °áÁ¤ÇÏ¿´½À´Ï´Ù.
2. NOFIA DB ±¸ÃàÇöȲ º»¿ø¿¡¼ ±¸ÃàÇϰí ÀÖ´Â NOFIA Database ÇöȲÀº ´ÙÀ½°ú °°½À´Ï´Ù. ±ÝÀ¶¾÷°ú °ü·ÃÇÏ¿© ¿ì¸®³ª¶ó 10°³ ÀºÇàÀ» ´ë»óÀ¸·Î 1990³âµµºÎÅÍ 1997³âµµ 8¿ù±îÁöÀÇ Data 500¿©°³¸¦ ¼öÁý ¼ø ¼®ÇÏ¿© NOFIA DB System¿¡ ÀÔ·ÂÇϰí ÀÖ½À´Ï´Ù. ±×¸®°í ÀüÀÚ¾÷°è 4»ç¸¦ ¼±Á¤ÇÏ¿© Data¸¦ ¼öÁýÇÏ¿© ºÐ¼®Áß¿¡ ÀÖÀ¸¸ç, ÀÚµ¿Â÷, ¼¶À¯, ö°»ê¾÷ÀÇ °æ¿ì´Â ÀÚ·á¼öÁý Áß¿¡ ÀÖ½À´Ï´Ù. ±×¸® °í ¿ì¸®³ª¶ó º¥Ã³±â¾÷°ú º°³ ±â¾÷À» ¼±Á¤ÇÏ¿© »ç·Ê¿¬±¸¸¦ ÁøÇàÇϰí ÀÖ½À´Ï´Ù. ÇâÈÄ 10°³ »ê¾÷°ú Àç¹ú ¹× ¿ì¼öÁß¼Ò±â¾÷µî ¿ì¸®³ª¶ó 100¿©°³ ±â¾÷ü¿¡ ´ëÇÑ NOFIA Data ¸¦ ¼öÁý ºÐ¼®ÇÒ ¿¹Á¤À¸·Î ÀÖ½À´Ï´Ù. ±â¾÷ü Çõ½ÅȰµ¿ÀÌ ºó¹øÇÏ´Ù°í ÆÇ´ÜµÇ´Â »ê¾÷À» ±âÁØÀ¸ ·Î ´Ü°èÀûÀ¸·Î ÃßÁøÇÏ¿©, ±Ý³â³» ±ÝÀ¶, ÀüÀÚ, ÀÚµ¿Â÷¿Í Àç¹úÀ» ´ë»óÀ¸·ÎÇÑ DB±¸ÃàÀ» ¿Ï¼ºÇÒ °èȹÀÔ´Ï´Ù. ÀÔ·ÂÀÌ ¿Ï·áµÈ ¿ì¸®³ª¶ó 8°³ÀºÇàÀÇ NOFIA DataƯ¼ºÀ» ¸î°¡Áö ¼Ò°³Çϸé, ´ÙÀ½°ú °°½À´Ï ´Ù. <Ç¥1>¿¡¼´Â ÀÚ·á¼öÁý ´ë»ó ÀºÇະ ÀÔ·ÂµÈ Data Accounts¸¦ º¸¿©ÁÖ°í ÀÖÀ¸¸ç, <Ç¥2> ´Â NOFIA DataÀÇ Çٽɺ¯¼ö¶ó°í ÇÒ ¼ö ÀÖ´Â Change ActionÀÇ Locus¸¦ ºÐ¼®ÇÑ °á°úÀÔ´Ï´Ù. ±×¸®°í <Ç¥3>¿¡¼´Â ¿ì¸®³ª¶ó ÀºÇàµéÀÌ ÁַΠȰ¿ëÇϰí ÀÖ´Â Çõ½Å±â¹ýÀ» ³ªÅ¸³½ °ÍÀ¸·Î, °æ ÀïÀü·«°ú ¸®¿£Áö´Ï¾î¸µ ±â¹ýÀ» °¡Àå ¸¹ÀÌ È°¿ëÇϰí ÀÖ´Â °ÍÀ» ¾Ë ¼ö ÀÖ½À´Ï´Ù.
<Ç¥1> ÀºÇະ NOFIA Data Accounts =============================== ÀºÇà A B C D E F G H ÇÕ°è Data 88 53 34 31 28 24 19 15 292 ===============================
<Ç¥2>±ÝÀ¶¾÷ NOFIA DataÀÇ ´ëÇ¥Àû Ư¼º ======================================================================= Ư¼º |Type of Change---------------------------------------Locus of Change ±¸ºÐ Strategy Formal Processes People Inter-Organizational Organizational Group in evi ual ÇÕ°è Data 82 83 83 44 62 111 98 21 292 =======================================================================
<Ç¥3>¿ì¸®³ª¶ó ÀºÇàÀÇ Çõ½Å±â¹ýº° Ȱ¿ëºóµµ ===================================================== ±â¹ý BM CI CS DS LO LSP NP RE RS SES TBC TQC VM ÇÕ°è ºóµµ 9 10 71 6 26 9 23 60 21 2 26 17 12 292 (%) (3.1)(3.4)(24.3)(2.1)(8.9)(3.1)(7.9)(10.5)(7.2)(0.7)(8.9)(5.8)(4.1)(100) =====================================================
BM:Bench Marketing, CI:Coportate I entitty, CS:Competitive Strategy, LO:Learning Organization, LSP:Long-term Strategy Planning, NP:New Personal Planning, RE:Reengineering, RS:Restructuring, SES:Strategy Evaluation System, TBC:Time-base Competition, TQC:Total Qualith Control, VM:Vision Making
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